Industry Facts

Summary of Facts from Surveys:

  - 66-70% of all on-line are access video on regular bases for total 2 hrs +
  - When they watch streaming video 60-70% take some sort of action afterwards
  - When they watch the video the remember twice as better as TV AD
  - They are 25% more likely to purchase.

A Travel Industry Association of America study revealed Websites that offer video more interested purchase:

  - Attract 29% more viewers and hold their viewers 35% longer
  - 55% of people said they would access a Web Site for travel information and
  - Reservations if it included "video clips of places you might visit
  - 26% said they'd be "much more" interested to purchase
  - On-line Consumers are 26% more likely to purchase

Hotelmarketing.com reports 60% of viewers took some action after Viewing a Video

   “Nationwide survey on Google and AOL web site found with more than 6 in 10 respondents saying
   they had taken some action after watching an online video ad.”
   “75% of respondents said online video was as good as television for learning about advertisers.”
    Oct. 2, 2007

Online Publishers Association survey confirmed: On-line Video Viewing Usage

   “44% of viewers take action after watching a streaming video on-line”
    'Frank Magid Association March 2006'

Average American Video Streamer Watched More than 2.5 Hours of Video Online

   “75% internet users accessed video on the internet  for total of 2.5 hours a month”
   July 17, 2007 – comScore   On-line survey 

Why is Streaming Video more effective than TV Advertising

    When people are watching TV they are in relaxing mode. When they booking research and
    booking travel on the internet they are much more alert. Therefore when they access video
    presentation on the web the viewer retains the information.

  Web Based TV Diferences
- Brand awareness       82% 54%  51%
- Brand recall    77% 18%  305%

comScore Media Metrix
Wednesday, Dec 21, 2005

Graying of online video audience

  “ages of 35 and 54 years old accounted for more than 45 percent of all online video watched in
  August 2005”
   comScore Media Metrix
   Wednesday, Dec 21, 2005

On-line Video Advertising changes the advertising Industry

  “by the end of the decade advertisers will spend at least $1.5 billion on video ads online”
   comScore Networks Releases Industry’s

Internet Users watched 73 minutes of video Per month

  In June 2005, more than 94 million people in the U.S., or 56 percent
  of the domestic Internet population, viewed a streaming video online.  Over
  the three months ending June 2005, the average consumer viewed 73 minutes of
  streaming video content per month.
   comScore Media Metrix

The TV model is broken

   Says Brian McAndrews, CEO of advertising agency aQuantive. "We believe the website will replace
   the 30-second commercial as the most important vehicle for an advertiser." The growth of
   high-speed Internet access, coupled with a boom in online advertising, has turned the Web into
   a new battlefield for advertisers, entertainment companies and information providers.     
   USA Today Oct 07, 2005

  The digital Revolution represents “a major transformation similar to the shift from radio to TV”
  says Mr Okamura. “We have entered a period of video networks. It is a technology innovation

  and a cultural transformation that happens only once in several decades
   Financial Times Saturday Aug 7, 2004

Why is streaming video superior to TV advertising

  When people are watching TV they are in relaxing mode. When they booking research and
  booking travel on the internet they are much more alert. Therefore when they access video
  presentation on the web the viewer retains the information.